ARETE

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WHY DOES ARETE NEED SPRINT VIDEOS?›
ARETE WAS NEVER DESIGNED TO BE A ONE-SIZE-FITS-ALL APPROACH TO MOVEMENT ANALYSIS OR CORRECTION. IT’S AN ADAPTIVE SYSTEM, UNIQUE TO EVERY ATHLETE IT SERVES. TRAINING OUR MODEL IS NOT A FIXED OR FINISHED PROCESS; IT’S AN ONGOING EVOLUTION. OUR FRAMEWORK LEARNS BY STUDYING ‘GOOD’ AND ‘SUBOPTIMAL’ MOVEMENT STRATEGIES. THOSE THAT ARE ROUTED THROUGH THE ‘GOOD’ CHANNEL CAN ONLY BE DEMONSTRATED BY THE WORLD’S MOST ELITE AND EFFICIENT SPRINTERS. THIS LEVEL OF INSIGHT CAN’T BE CAPTURED IN A RESEARCH STUDY OR PULLED FROM PRERECORDED BIOMECHANICS DATASETS. IT EXISTS ONLY IN ONE PLACE: THE HANDS AND EYES OF THE WORLD’S BEST COACHES. TO TRULY ACCELERATE THE PURSUIT OF MAXIMAL HUMAN PERFORMANCE, WE NEED THOSE COACHES, OUR FOUNDING COACHES, TO JOIN US. YOUR EXPERIENCE, FEEDBACK, AND DATA ARE WHAT MAKE ARETE NOT JUST A PRODUCT, BUT A MOVEMENT.
DO I NEED TO GET ATHLETE CONSENT BEFORE ADDING IN VIDEOS OF THEM?›
YOU DO NOT NEED TO OBTAIN ATHLETE CONSENT BEFORE ADDING VIDEOS, AS OUR SOFTWARE AUTOMATICALLY ANONYMIZES THE FOOTAGE BY BLURRING FACIAL FEATURES PRIOR TO VIEWING. HOWEVER, IF YOU PREFER TO OBTAIN CONSENT AS AN ADDED PRECAUTION, YOU’RE WELCOME TO DO SO. ATHLETE SAFETY AND PRIVACY ARE VALUES WE HOLD TO THE HIGHEST STANDARD AT ARETE.
AM I ABLE TO GIVE FEEDBACK OR INPUT BASED ON FEATURES THAT WOULD HELP ME COACH MY ATHLETES?›
YES, ABSOLUTELY. AT ARETE, WE ARE BUILDING TOOLS TO HELP COACHES AND ATHLETES REACH MAXIMUM GENETIC POTENTIAL. IF THERE ARE CERTAIN FEATURES THAT YOU WANT TO HAVE BUILT IN, LET US KNOW THROUGH THE FEEDBACK PORTAL.
WILL THIS SOFTWARE TRAIN EVERYONE TO RUN ONE “CORRECT WAY?”›
NO. OUR SOFTWARE USES A CLUSTERED MACHINE LEARNING APPROACH THAT ANALYZES ELITE-LEVEL SPRINTING DATA AND ORGANIZES IT INTO CLUSTERS BASED ON SIMILAR PHYSIOLOGICAL STRATEGIES. EACH ATHLETE’S INEFFICIENCY REPORT IS GENERATED AND TAILORED USING THEIR OWN SPRINTING HISTORY, ALONG WITH INSIGHTS FROM THE CLUSTER GROUP THAT BEST MATCHES THEIR MECHANICS. THIS IS NOT A ONE-SIZE-FITS-ALL SYSTEM—IT’S A COMPREHENSIVE, ADAPTIVE MODEL BUILT FROM ELITE SPRINT MECHANICS THAT RECOGNIZES AND OPTIMIZES A WIDE RANGE OF EFFECTIVE SPRINTING STRATEGIES.
WHAT THINGS WILL THIS HELP ME ANALYZE?›
ARETE IS BUILT ON THE UNDERSTANDING THAT SPRINTING REPRESENTS THE MOST EXPRESSIVE FORM OF ATHLETICISM, AND THEREFORE, ONE OF THE MOST DIRECT AVENUES FOR ATHLETIC DEVELOPMENT. HOWEVER, IT IS ALSO THE MOVEMENT PATTERN WHERE INEFFICIENCIES IN MECHANICS AND MUSCULATURE MOST CLEARLY REVEAL THEMSELVES. TO ADDRESS THIS, ARETE COMBINES QUANTITATIVE DATA, INCLUDING GROUND CONTACT TIME, FLIGHT TIME, AND KEY JOINT ANGLES, WITH A VISUAL FRAMEWORK DESIGNED TO ANALYZE THE KINETIC CHAIN HOLISTICALLY. THIS APPROACH ALLOWS US TO IDENTIFY AND MEASURE DISCONNECTS OR LIMITATIONS IN MOBILITY, PARTICULARLY THOSE ORIGINATING FROM THE SPINE OR SHOULDERS, THAT CASCADE THROUGHOUT THE CHAIN.
CAN I USE ARETE INDOORS OR WITHOUT A TRACK?›
YES. ARETE ONLY REQUIRES A FLAT, WELL-LIT SURFACE AND A STANDARD SMARTPHONE OR CAMERA SETUP. WHETHER YOU’RE ON TURF, COURT, OR TRACK, THE SYSTEM AUTOMATICALLY CALIBRATES FOR ENVIRONMENT AND PERSPECTIVE TO ENSURE DATA ACCURACY.
DOES ARETE REQUIRE SPECIALIZED EQUIPMENT?›
NO. THE ONLY HARDWARE REQUIREMENT IS A COMPATIBLE RECORDING DEVICE (E.G., SMARTPHONE, TABLET, OR STANDARD HIGH-SPEED CAMERA). ALL PROCESSING OCCURS THROUGH OUR PLATFORM, REMOVING THE NEED FOR SENSORS, WEARABLES, OR LAB SETUPS.
WHO CAN USE ARETE — ATHLETES, COACHES, OR BOTH?›
BOTH. ARETE IS DESIGNED TO VALIDATE COACHING INSIGHTS AND TO EDUCATE ATHLETES ON HOW THEIR MOVEMENT PATTERNS IMPACT PERFORMANCE. ATHLETES CAN VIEW VISUAL BREAKDOWNS AND INEFFICIENCY REPORTS, WHILE COACHES GAIN DATA DASHBOARDS AND LONG-TERM TREND TRACKING.
HOW IS MY DATA STORED AND PROTECTED?›
ALL DATA AND VIDEO FILES ARE ENCRYPTED AND STORED ON SECURE, CLOUD-BASED SERVERS. ATHLETE IDENTITIES REMAIN ANONYMIZED THROUGHOUT PROCESSING, AND ARETE NEVER SHARES OR SELLS USER DATA. COACHES MAINTAIN FULL CONTROL OVER WHO CAN ACCESS THEIR ATHLETES’ REPORTS.
HOW DOES ARETE EVOLVE WITH CONTINUED ATHLETE USE?›
ARETE’S ADAPTIVE LEARNING SYSTEM REFINES ITS ANALYSIS WITH EVERY SPRINT RECORDED. OVER TIME, IT IDENTIFIES SUBTLE CHANGES IN EACH ATHLETE’S BIOMECHANICS, HELPING COACHES TRACK IMPROVEMENTS, COMPENSATIONS, OR POTENTIAL INJURY PRECURSORS.
CAN ARETE BE INTEGRATED WITH EXISTING PERFORMANCE PLATFORMS OR AMS?›
YES. OUR API ALLOWS SEAMLESS INTEGRATION WITH MOST MAJOR AMS AND DATA PLATFORMS, ENABLING COACHES TO VIEW ARETE’S INSIGHTS ALONGSIDE STRENGTH, WELLNESS, AND PERFORMANCE METRICS.
IS ARETE ONLY FOR ELITE ATHLETES?›
NOT AT ALL. WHILE ARETE’S FOUNDATION IS BUILT FROM ELITE SPRINTING DATA, ITS ADAPTIVE CLUSTERING APPROACH MEANS THAT ATHLETES AT ANY LEVEL, HIGH SCHOOL, COLLEGIATE, OR PROFESSIONAL, CAN BENEFIT FROM THE SAME BIOMECHANICAL INSIGHTS SCALED TO THEIR ABILITIES.

Gannon MatthewsI was born and raised in Eagle, Idaho, where I grew up playing both lacrosse and football throughout high school. I was undersized and underdeveloped for most of my middle and high school years. It wasn’t until the summer before my senior year that I met a coach who would change my life forever. What I initially thought was just another “strength coach” became a lifelong mentor and a catalyst for my career.
He understood the importance of movement quality. He had mastered the art of identifying inefficiencies and flaws in movement and was an artist when it came to cueing athletes. Through our relationship, and through experiencing, for the first time, real adaptations from training that directly translated to sport, I fell in love with sports performance.
By my freshman year of college, I hit 23.32 mph in a training session. For the first time in my athletic career, I was considered one of the most athletic players on my team—not because of genetics, but because of an intelligent, strategic approach that allowed me to maximize what my body had to offer.
I went on to earn ASUN Freshman of the Year and ASUN Midfielder of the Year honors at Cleveland State University, transfer to The Ohio State University where we won the program’s first-ever regular season and conference titles, receive All-America recognition, and ultimately sign with the PLL to begin my professional lacrosse career.
I don’t share this to boast, quite the opposite. I came from a small town and from parents who weren’t athletes. I remember coaches and teammates telling me, “You’re a genetic miracle,” after meeting my parents and realizing they were small and not particularly athletic. I accepted those comments humbly, but I knew they weren’t true. My genetic makeup is ordinary. What separated me were the tools, mentors, and knowledge I was fortunate enough to access.
That realization inspired me to study Kinesiology and serve as the sole student representative on my university’s Exercise Science Committee, a role that continues to shape my mission today. My purpose is simple: to make the resources that transformed my athletic journey available to every human on the planet.

Matthew Hudson
Like Gannon, my story starts in Eagle, Idaho, but my path looked different. I didn’t grow up dreaming about college football because it didn’t feel real for me. After high school I took a leap to Fork Union Military Academy, where the daily discipline and structure gave me a new lens on what was possible.
That opened the door to Harvard. I played linebacker and graduated with honors in Economics. For my grad year I transferred to the University of Memphis, earned an M.S. in Sport Commerce/Sport Management with a 4.0, and kept elevating my game. Those seasons led to multiple NFL rookie minicamp invites and a training camp with the Cleveland Browns.
A major turning point was meeting a coach and mentor who knew how to teach movement with precision. He retooled my mechanics with simple, specific cues, and my speed transformed. I went from one of the slower guys to one of the fastest on the field, topping out at 22.3 mph at 240 pounds. That experience convinced me that the right coaching can rewrite an athlete’s ceiling.
Now I am focused on giving that edge to others. I want to help as many athletes as possible, reach their true speed potential with clear coaching, smart progressions, and habits that transfer to game day. If I can help someone believe sooner, move better, and run faster, I am doing my job.
At Arete, we pursue that mission through two avenues:
Creating resources for athletes to unlock their movement potential.
Building tools for coaches to identify, validate, and refine movement patterns specific to each athlete’s genetic makeup, removing inefficiency as a barrier to performance at every level of sport.
To every coach considering joining Arete as a founding partner, I hope this mission resonates with you. You’ve likely found deep fulfillment in helping athletes achieve their dreams. By contributing to Arete, you’ll not only gain tools to further your own impact, you’ll also help extend that same opportunity to every athlete on earth.